Lumos Networks and Spirit Communications were combining to create one of the largest telecom infrastructure companies in the Eastern U.S. It required bringing together distinct cultures, brands, employees and customers.
Working closely with top executives and front-line workers from both companies, we guided the team through a three-phase process:
Market Research – Quantitative and qualitative data helped inform and guide the brand direction.
Brand Development – Workshops with key stakeholders revealed brand attributes and ensured buy-in.
Creative Execution – Design review, industry samples and employee workshops resulted in a unique visual identity.
A distinct brand platform, a new name and a company all employees could call their own.