Ross Bernstein, author and award-winning keynote speaker, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Ross describes the rise of his speaking career and highlights the importance of knowing one’s audience and the “real” buyer.
You’ll hear Ross cover the following:
- Why it’s critical to identify market trends and the importance of being flexible to modify a business in order to benefit from those trends
- Understanding your audience – their motivations and interests – and why it’s more important than ever.
- The value of segmenting the market
- How books can be a vehicle for your business and personal brand and how to leverage them.
- What he would have done differently to maximize his marketing potential.
Take a few moments of your day to listen to Ross and learn how you can create a marketing moment of your own.
Subscribe and listen to Your Marketing Moment at https://lnkd.in/gx9q-F9Y