The Opportunity |
Hubb was launching a new product but they had limited budget for a big promotion. In order to create a digital campaign of emails, blogs and video, they quickly needed talent and support to augment their in-house marketing department.
The Process |
Within 24 hours, Act 1 project managers and writers were on a virtual meeting with the Hubb marketing team planning next steps and ramping up on the product’s features and benefits.
The Success |
A three-month promotional campaign was created with a steady cadence of emails, blog posts and videos where Act 1 Partners contributed copy and scripts. The campaign drove interest and demand leading up to the national launch of the product at an industry trade show.