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Darren Marshall of Smith Teamaker visits Your Marketing Moment

Darren Marshall of Smith Teamaker visits Your Marketing Moment

by Tara Hendrickson | Sep 26, 2022 | COMMUNITY, INSIGHTS, PODCAST

Darren Marshall visits the Act 1 Partners’ podcast, Your Marketing Moment, and discusses how his marketing moment was not a single event but a specific time period in his career. With the backdrop of working in Asia during the financial crisis and Great Recession of...
Design a Stellar Customer Survey For Great Results (Part 2 of 3)

Design a Stellar Customer Survey For Great Results (Part 2 of 3)

by John Nee | Sep 19, 2022 | INSIGHTS

As we mentioned in our previous post on why customer surveys are a great source of primary market data, they’re also a great way to engage your customers that show them you’re listening.  Here are a few recommendations to get you pointed in the right direction: ...
Dudley Slater, entrepreneur and author, visits with Your Marketing Moment

Dudley Slater, entrepreneur and author, visits with Your Marketing Moment

by Tara Hendrickson | Aug 29, 2022 | COMMUNITY, INSIGHTS, PODCAST

Dudley Slater – entrepreneur, board member and author – visits Your Marketing Moment and offers his insights on leadership and what companies need to do to succeed. He shares his “marketing moment” and the profound impact it had on the success...
Kick Assumptions to the Curb With Customer Surveys (Part 1 of 3)

Kick Assumptions to the Curb With Customer Surveys (Part 1 of 3)

by John Nee | Aug 16, 2022 | INSIGHTS

Without giving it a second thought, the vast majority of people make a multitude of assumption-based decisions every day. While this is perfectly fine within the confines of one’s personal routines, a much greater risk is posed when assumptions carry over into how we...
Plan Ahead to Maximize the Value of Virtual Events

Plan Ahead to Maximize the Value of Virtual Events

by Tara Hendrickson | Mar 27, 2022 | INSIGHTS

By now, most of us have realized the key benefits of virtual events — the ability to reallocate expenses more creatively, expanded audience reach, and better results measurement.  To fully maximize the value of these benefits, begin your planning process by...
Act 1 Partners’ President Featured in Guest Column

Act 1 Partners’ President Featured in Guest Column

by Tara Hendrickson | Mar 29, 2021 | COMMUNITY, INSIGHTS, NEWS

Viewpoint: Execs of this former ‘unicorn’ company on not counting Portland out By John Nee and Dudley Slater Mar 26, 2021, 6:20pm EDT Daunting best describes our decision to move our business to Portland in 2004. Relocating over 100 (initial) jobs,...
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