Apple’s “1984” Super Bowl Ad

Apple’s “1984” Super Bowl Ad

We introduce a new format in this episode of Your Marketing Moment. Instead of interviewing a guest about their marketing moment, we begin our exploration of famous marketing moments of the past 50 years.   And as we celebrate Super Bowl week, what better moment...
Your Company’s Sentence

Your Company’s Sentence

In the past week, we’ve watched two senior executives be interviewed on camera who could not succinctly articulate in a single sentence what their company does – the video then shared with thousands. It was the first question of the interview. The question...
Make Your Customer Survey Data Actionable  (Part 3 of 3)

Make Your Customer Survey Data Actionable (Part 3 of 3)

We’ve already discussed why to use customer surveys and how to design a great one..  If your survey campaign received a positive response, you’ll be rewarded with a trove of valuable information. The most important step of the customer survey comes next — how you...