by Tara Hendrickson | Feb 27, 2023 | COMMUNITY, INSIGHTS, PODCAST
Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Jessa speaks to the importance of giving younger employees a voice when making important strategic decisions for a... 
by Tara Hendrickson | Feb 10, 2023 | INSIGHTS, PODCAST
We introduce a new format in this episode of Your Marketing Moment. Instead of interviewing a guest about their marketing moment, we begin our exploration of famous marketing moments of the past 50 years. And as we celebrate Super Bowl week, what better moment... 
by John Nee | Feb 9, 2023 | INSIGHTS
In the past week, we’ve watched two senior executives be interviewed on camera who could not succinctly articulate in a single sentence what their company does – the video then shared with thousands. It was the first question of the interview. The question... 
by Tara Hendrickson | Nov 7, 2022 | COMMUNITY, INSIGHTS, PODCAST
Former ESPN Chief Marketing Officer and Coca-Cola executive, Carol Kruse, joined the Act 1 Partners’ podcast, Your Marketing Moment. Carol shares how her marketing moment set her on a career trajectory that allowed her to lead some of the biggest brands in the world.... 
by Tara Hendrickson | Oct 10, 2022 | COMMUNITY, INSIGHTS, PODCAST
We are delighted to feature Sara Van Beckum on the Act 1 Partners’ podcast, Your Marketing Moment. Sara has built a specialized career in the highly competitive segment of the entertainment industry known as “voiceover”. She has been the voice of many national brands... 
by John Nee | Oct 3, 2022 | INSIGHTS
We’ve already discussed why to use customer surveys and how to design a great one.. If your survey campaign received a positive response, you’ll be rewarded with a trove of valuable information. The most important step of the customer survey comes next — how you...