NEWS & INSIGHTS
What we're doing and thinking.
Jessa Barnes, Director of Brand Strategy for R/West, on How Allowing for Younger and Diverse Opinions Gave Rise to Her Marketing Moment
Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Jessa speaks to the importance of giving younger employees a voice when making important strategic decisions for a...
Apple’s “1984” Super Bowl Ad
We introduce a new format in this episode of Your Marketing Moment. Instead of interviewing a guest about their marketing moment, we begin our exploration of famous marketing moments of the past 50 years. And as we celebrate Super Bowl week, what better moment...
Your Company’s Sentence
In the past week, we've watched two senior executives be interviewed on camera who could not succinctly articulate in a single sentence what their company does - the video then shared with thousands. It was the first question of the interview. The question they knew...
“Kindness catalyst” Linda Cohen joins Your Marketing Moment
It was our pleasure to feature author, public speaker and "kindness catalyst" Linda Cohen on the Act 1 Partners’ podcast, Your Marketing Moment. Linda is a popular keynote speaker and the author of two books making the case for how kindness is good for our lives and...
Carol Kruse Joins Your Marketing Moment
Former ESPN Chief Marketing Officer and Coca-Cola executive, Carol Kruse, joined the Act 1 Partners’ podcast, Your Marketing Moment. Carol shares how her marketing moment set her on a career trajectory that allowed her to lead some of the biggest brands in the world....
Act 1 Partners Sponsors the 2022 Tennis Ball Gala
The Portland Tennis and Education's Tennis Ball Gala took place on October 15, 2022 at the Multnomah Athletic Club in Portland. This is the 25th Anniversary of the program, and featured ESPN Tennis Analyst and Commentator Brad Gilbert as a special guest. Act 1...
Sara Van Beckum joins the Act 1 Partners’ podcast, Your Marketing Moment.
We are delighted to feature Sara Van Beckum on the Act 1 Partners’ podcast, Your Marketing Moment. Sara has built a specialized career in the highly competitive segment of the entertainment industry known as “voiceover”. She has been the voice of many national brands...
Make Your Customer Survey Data Actionable (Part 3 of 3)
We’ve already discussed why to use customer surveys and how to design a great one.. If your survey campaign received a positive response, you’ll be rewarded with a trove of valuable information. The most important step of the customer survey comes next — how you...
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NEWS & INSIGHTS
Jessa Barnes, Director of Brand Strategy for R/West, on How Allowing for Younger and Diverse Opinions Gave Rise to Her Marketing Moment
Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1...