NEWS & INSIGHTS

What we're doing and thinking.
Aligning Sales and Marketing for B2B Success

Aligning Sales and Marketing for B2B Success

Act 1 Partners joins B2B marketing expert Pam Didner to discuss aligning sales and marketing for B2B success. John and Pam discuss the following: - Why is it so essential for B2B marketers to work with sales? - What is the one thing marketers must do when they engage...

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No More Handshake (pics)!

No More Handshake (pics)!

Let Go of the Handshake Photos For More Appropriate Brand Visuals | In the words of our nation’s top infectious disease consultant Dr. Anthony Fauci: “The handshake is dead.” As many federal and state social distancing protocols remain in place, the handshake has all...

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Hubb: Product Launch Awareness Campaign

Hubb: Product Launch Awareness Campaign

Opportunity | Hubb was launching a new product but they had limited budget for a big promotion. In order to create a digital campaign of emails, blogs and video, they quickly needed talent and support to augment their in-house marketing department. Process | Within 24...

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Portland Tennis and Education

Portland Tennis and Education

Act 1 Partners is proud to support Portland Tennis and Education through year-round volunteering and financial sponsorship of their annual Tennis Ball fundraising event. Portland Tennis and Education strengthens youth, inspires families, and builds communities that...

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Segra: Telecom Merger  of Equals

Segra: Telecom Merger of Equals

Opportunity | Lumos Networks and Spirit Communications were combining to create one of the largest telecom infrastructure companies in the Eastern U.S. It required bringing together distinct cultures, brands, employees and customers. Process | Working closely with top...

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NEWS & INSIGHTS