Act 1 Partners joins B2B marketing expert Pam Didner to discuss aligning sales and marketing for B2B success.

John and Pam discuss the following:

– Why is it so essential for B2B marketers to work with sales?

– What is the one thing marketers must do when they engage with a sales organization?

– What are the challenges of marketing and sales alignment, and what marketers can do to improve the collaboration?

– How can marketers improve the collaboration with sales, even change salespeople’s behavior?

Listen to the podcast, here.